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... kotyzova@fmk.utb.cz Doporučená literatura Osobní prodej Osobní prodej OSPRO 2009 SCHIFFMAN, L. G., KANUK, L. L.: Nákupní chování, 1. vyd. Brno, Computer ...

Goodwin & Ball, 1999; Schiffman & Kanuk, 2004 Satisfaction & Loyalty Kepuasan pelanggan mempengaruhi keinginan untuk melakukan pembelian (purchase intention) ...

Leon G. Schiffman & Kanuk. COMPORTAMIENTO DEL CONSUMIDOR. Mc Graw Hill 1997. Sewell. CLIENTES PARA SIEMPRE. Mc Graw Hill 1997. Sarah White. MERCADOTECNIA FÁCIL.

... perilaku setiap orang dalam kelompok sasaran * * * * * * * * * * * * * * * * LITERATUR Leon G. Schiffman & Leslie Lazar Kanuk. 2000. Consumer Behavior.

... หรือใช้โปรแกรมการตลาดที่แตกต่างกัน Schiffman and Kanuk (2007) กล่าวว่า ...

... 決策歷程之簡化模式 經濟個體採用財產保險為風險管理的決策歷程中,根據Leon G. Schiffman & Leslie Lazar Kanuk ...

... 易用性 認知有用性 Doney and Joseph(1997) 消費者信任 可信賴性 善意性 想要購買 可能購買 Schiffman and Kanuk (2000) 網路 ...

... duyu organlarına çarpan çevresel uyaranların farkına varılması ve yorumlanmasını olarak tanımlar.[1] Schiffman ve Kanuk ise algılamayı, ...

... и социјалних фактора. -Бити личност значи имати своје “ја”. -Schiffman и Kanuk: ...

บทที่ 3 การสื่อสารการตลาดกับพฤติกรรมผู้บริโภค ความหมาย ...

INTRODUCTION TO CONSUMER BEHAVIOR Definition Consumer behavior reflects all decisions about the acquisition, consumption and disposal of an offering by people over time.

文獻介紹-消費動機的定義分類 在分類上,Schiffman & Kanuk(2004)指出動機有正向動機與負向動機,並將消費者動機區分為理性 ...

PENDAHULUAN KAJIAN PUSTAKA Pengertian kelompok rujukan Schiffman dan Kanuk (2007) ...

... , Ninth Edition Schiffman & Kanuk ... Arial Calibri Times New Roman Default Design 1_Default Design Chapter 1 Consumer Behavior: Its Origins and Strategic ...

Schiffman and Kanuk(1985) 消費者表現在尋找、購買、使用及評估商品或勞務上的行為,與它們期望達到其需求的思想。

Leon G. Schiffman & Kanuk. COMPORTAMIENTO DEL CONSUMIDOR. Mc Graw Hill 1997. Sewell. CLIENTES PARA SIEMPRE. Mc Graw Hill 1997. Chris Halloway. MERCADOTECNIA TURÍSTICA.

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