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Schiffman & Kanuk, 2000, Perilaku Konsumen, PT.Indeks Grup Gramedia Ujang Sumarwan, 2002, Perilaku Konsumen, Ghalia Indonesia J.Paul Oeter & Jerry C.Olson,1999, Consumer ...

... jasa pendidikan Lingkungan individu dan bauran pemasaran merupakan input untuk dipakai dalam proses keputusan mahasiswa memilih perguruan tinggi (Schiffman and Kanuk ...

Schiffman & Kanuk(1994)將創新依「消費者導向觀點」、「生產者導向觀點」、「市場導向觀點」、「產品導向觀點」作分類,蘇 ...

... br Bibliografia indicada Serviços – Marketing e Gestão LOVELOCK, Christopher; WRIGHT, Lauren Editora Saraiva Comportamento do Consumidor SCHIFFMAN, Leon G.; KANUK ...

Leon G. Schiffman & Kanuk. COMPORTAMIENTO DEL CONSUMIDOR. Mc Graw Hill 1997. Sewell. CLIENTES PARA SIEMPRE. Mc Graw Hill 1997. Sarah White. MERCADOTECNIA FÁCIL.

Schiffman & Kanuk(1991)則認為消費者為滿足需求,所表現出對產品、服務、構想的尋求、購買使用、評價和處置等行為。

SCHIFFMAN, L., KANUK, L.: Nákupní chování 1.vyd. Brno: Computer Press, 2004. Počet stran 644. ISBN 80-251-0094-4. TELLIS, G. J.: Reklama a podpora prodeje, 1. vyd.

São Paulo: Saraiva, 2008 SCHIFFMAN, L. G.; KANUK, L.L.Comportamento do Consumidor. São Paulo: LTC, 2000 PROF: VERA LUCIA DE AMORIM Contato: veramorim@fic.br ...

... 積極的に求める (4)感情人(emotional man) イメージ広告.喜び,恐怖,希望,愛,性,ファンタジー,マジック Schiffman,L.G.,& Kanuk,L ...

Jinočany: H&H 1993, ISBN 80-85787-22-9 Antonides,G., Van Raaij, W.F.- Consumer Behaviour – A European Perspective, 1998, 0-471-97513-3 Schiffman L.G, Kanuk, L.L ...

... seleccionarÍa marcas cuya personalidad armonice con la suya kotler(2008) rasgos de la personalidad de la marca 3.1.4 formaciÓn y cambio de actitudes (schiffman-kanuk ...

Consumer Behavior, Eighth Edition SCHIFFMAN & KANUK Chapter 12 The Influence of Culture on Consumer Behavior Culture Forms of Cultural Learning Issues in Culture ...

Consumer Behavior, Eighth Edition SCHIFFMAN & KANUK Chapter 8 Consumer Attitude Formation and Change Attitudes Attitudes are not directly observable Attitude must be ...

Consumer Behavior, Eighth Edition SCHIFFMAN & KANUK Chapter 8 Consumer Attitude Formation and Change What are Attitudes? The attitude “object” Attitudes are a ...

Consumer Behavior, Eighth Edition SCHIFFMAN & KANUK Chapter 10 Consumers in their Social and Cultural Settings What is a Group? Two or more people who interact to ...

Consumer Behavior, Eighth Edition SCHIFFMAN & KANUK Chapter 6 Consumer Perception Elements of Perception Sensation Absolute threshold Differential threshold ...

Specifically suited to the needs of Generation X, Y and Z within demographic segmentation principles (Schiffman & Kanuk, 2008:48). Industry required Environmentally ...

Also see Leon G. Schiffman and Leslie Lazar Kanuk, Consumer behavior (Englewood Cliffs, NJ: Prentice Hall, 1994), pp.. 361-70. Single Married without children Married ...

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