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We define performance as in holistic marketing, to capture the range of possible outcome measures that have financial and nonfinancial implications (profitability as well ...

1-* Societal Marketing Concept 1-* Figure 1.3 Holistic Marketing Dimensions 1-* Puma’s rebirth attributed to holistic marketing 1-* Figure 1.4 The Four Ps 1 ...

1-* 1-* A Holistic Marketing Orientation and Customer Value Value exploration: how can a company identify new value opportunities? Value creation: How can a company ...

Integrated (Holistic) Marketing Focused on better coordinating all marketing efforts to maximize customer satisfaction. All areas of the marketing mix work together to ...

... learn” process Total Market Orientation Practicing both Reactive and Proactive marketing orientations Are likely to be the most successful 1-* The Holistic Marketing ...

Marketing Management Philosophies Marketing and Sales Concepts Contrasted Societal Marketing Concept Corporate Social Initiatives Corporate Social Initiatives Holistic ...

Building Brand Equity Designing Holistic Marketing Activities (p. 284) Customers come to know a brand through a range of contacts and touch points – personal ...

marketing concept: sense the market and respond with offerings – consists of both reactive and proactive market orientation holistic marketing concept ...

Figure 1.1 A Simple Marketing System Company Orientations Figure 1.2 Holistic Marketing Dimensions Figure 1.3 The Four P Components of the Marketing Mix Key Themes ...

A Holistic Marketing Framework * * Market Offerings COGNITIVE SPACE CUSTOMER VALUE BUSINESS DOMAIN COMPETENCY SPACE Business Architecture BUSINESS PARTNERS CRM ERP ...

Four components are: Relationship marketing Integrated marketing Internal marketing Social responsibility marketing Holistic Marketing Integrated marketing ...

Focus on: Needs of the buyer Holistic Marketing Concept Premise: “everything matters” with marketing. Focus on: Relationship marketing Integrated marketing Internal ...

A Holistic Marketing Framework Value exploration Value creation Value delivery Customer focus Core competencies Collaborative network Role of Strategic Planning Managing ...

22 Managing a Holistic Marketing Organization for the Long Run Marketing Management, 13th ed Chapter Questions What are important trends in marketing practices?

Holistic marketing of services Defining services - Why services? - A global trend! Service mix The Goods – Service Continuum Distinguishing Characteristics of Services ...

Company Orientation Towards The Market Place:-Increasingly, marketers operate consistent with a holistic marketing concept. Let’s review the evolution of earlier ...

Long-Run View Consumer want focus Integrated planning and feedback Adapt to the environment Selling versus Marketing Holistic Marketing Concept 1 Relationship Marketing ...

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