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CUSTOMER-BASED BRAND EQUITY ... MEASURING, AND MANAGING BRAND EQUITY Author: Kevin Lane keller Last modified by: desktop Created Date: 10/13/1998 10:46:18 AM

BRAND EQUITY Kevin Lane Keller ... The Concept of Customer-Based Brand Equity Customer-based brand equity Differential effect Customer brand knowledge Customer ...

The Concept of Customer-Based Brand Equity Customer-based brand equity Differential effect Customer ... AND MANAGING BRAND EQUITY Author: Kevin Lane keller Last ...

Kevin Lane Kotler • Keller Good brand elements play a role in brand-building. ... Three key ingredients of customer-based brand equity are: ...

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